About the Project
The idea of this work is to make an enduring contribution to how New Zealanders understand themselves. Describing ambition more inclusively might make it less of a dirty word. By shining a light on our attitudes and behaviors, we can come to understand them, building a foundation for changing them over time.
Our goal is to support a national conversation about ambition that encourages more New Zealanders to be more ambitious about more things: not just sport, or business, but family and community life, music and the arts, the environment and our wider wellbeing.
This work is a private apolitical effort unaffiliated with any organization.
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Who is Involved
Julie Fry is a consulting economist and World Class New Zealander who divides her time between New York and a family farm near Motueka. She established the AmbitionNZ project to encourage more New Zealanders to be more ambitious about more things.
Julie has Master’s degrees in economics from both the University of Canterbury and Lincoln University, and she received a Nuffield Fellowship to research discrimination issues at the University of Warwick in Coventry. She has worked for the New Zealand Treasury, Te Puni Kōkiri, the Ministry of Business, Innovation and Employment and HM Treasury in London on issues including productivity, immigration, Māori economic development, child poverty and wellbeing. She is the co-author of two books about migration in New Zealand, Going Places and Better Lives. Together with her Ambition co-author Hayden Glass and another friend, she co-owns the Open Book, a delightful secondhand bookstore in Ponsonby, Auckland.
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